BIHR launches ANSWER in Lommel

As of August 1st 2018, Bihr will be the official and exclusive distributor of ANSWER Racing for mainland Europe, today Saturday 4^th August Bihr and Answer were teaming up to present the new 2019 collection to their dealers and national and international media at the Bihr hospitality area located in the MXGP paddock. The Answer team riders Antonio Cairoli, Jorge Prado, and Benoit Paturel came out for a meet and greet with all the guests.

On Sunday August 5th all of the fans are invited to get a first glimpse of all the novelties.

About ANSWER: ANSWER is an iconic American motocross brand offering a complete range of protective apparel for the off-road riders. The brand has a strong heritage of delivering cutting edge protective gear which has been performance proven and endorsed by the world’s best motocross racers for over 40 years. Legends of the sport such as Bob Hannah, Johnny O’Mara, Jean-Michel Bayle and James Stewart are just a few of the many champions which took part in shaping the brand.

Nowadays, ANSWER continues to invest in bringing the best quality and performing products to riders across the globe. Jorge Prado, Justin Bogle, Ryan Villopoto and the reigning 9-time motocross world champion Antonio Cairoli are not only choosing ANSWER to win in style but they are also an integral part of the product developments done at ANSWER’s R&D center in Irvine, California. This unique dynamic has been contributing a lot in the success of ANSWER’s revival and making it one of the fastest growing motocross gear brand.

About BIHR: Bihr is a leading European distributor of aftermarket motorcycle parts and accessories, for both rider and machine, established in 1937. The products and brands Bihr represents across Europe are available through a network of professional dealers and resellers. Bihr strives to provide its dealers with the best customer experience and aim at creating partnerships allowing us to grow together. Through local sales teams across Europe, Bihr offers proximity services to motorcycle professionals. Over 12.000 dealers qualified Bihr’s one-stop-shop offer, excellent availability, fast and free delivery options, and ease of doing business by trusting their business to them. Bihr carries the passion for riding and enjoys sharing it with all of its partners!