The Tuscan brand, on the occasion of the launch of the ‘23 collection, writes a new page in its history, continuing a path in constant evolution.
There are many challenges that Ufo Plast is facing in this new path of rebirth.
The real challenge is to look ahead to other visions, to go in the direction that is considered correct. Mainly by radically modifying some habits to preserve its own authenticity in this revolutionary process.
“Another Vision” is the concept of the launch campaign of the 2023 collection and it really wants to inaugurate a new vision, a new path that Ufo Plast intends to undertake after the recent acquisition with a new owner and a its new management.
The new collection, which will be officially presented at EICMA 2022, tells about the change of perspective and gives to the world an anticipation of the new entrepreneurial approach, consolidated during 2022. The brand has, in fact, entered a phase of renewed dynamism, to give a full expression of all the opportunities that the future reserves for the Tuscan company from a global perspective.
The goal is to achieve ambitious goals while also continuing on its usual path of Made in Italy production, thanks to tailored products with high durability, the result of decades of experience in the motocross sector.
Many products are the result of this new vision, starting with the line of monochromatic suits for adults and children, in six different colors with a minimal approach to the design of technical garments. Novelties, not to the sector, but certainly for Ufo Plast.
State-of-the-art protections, designed using materials and production techniques that fully satisfy the needs of athletes, such as: the use of the new Sensitive® fabric that guarantees freshness and breathability, Sas Tech® and Impact Tech® way more comfortable protective inserts, silicone details and customized piping for optimal comfort.
Great anticipation for the “Echus” helmet with a unique design, made of fiber, with headline flush with the shell, new padding and quick safety release system, level 6 approved.
An extended range of helmets for urban purpose has been created in addition to the “Sheratan” model which is the company’s evergreen in 8 colors.
Ufo Plast also presents a new range of travel gears, renewed in products and in graphics to adapt to daily needs on and off the track.
A new beginning is traced for this Italian company that aims to consolidate existing markets and look to new markets to strengthen its presence of “Made in Ufo Plast” all over the world, witnessed by the release for the first time of the entire collection of clothing also on the American market.
The company has in fact worked to develop a highly efficient logistics service based in Italy that can ship anywhere in a short time.
“Another Vision” marks a new era for Ufo Plast which anticipates a gradual introduction of products throu- ghout the year, to offer sportspeople from all over the world continuous innovations, in response to the new dyna- mics of the market, and with the aim of consolidating its position among the most important world players in the sector.
By sharing its new corporate vision, the company is ready to welcome experts and enthusiasts who are willing to carry out concrete growth projects together with Ufo Plast.
Ufo Plast’s vision is to always be by the side of anyone who wants to seriously explore their passions.
Copyright Photos: Ufo Plast
